[Kuala Lumpur, Malaysia, 5 February 2017] As the brand who champions bringing people and technology closer together, Neffos recently announced the appointment of a very much-adored personality among Malaysians – Fazura, as the new Brand Ambassador for the Neffos X Series.

The three day roadshow held at Sunway Pyramid – Blue Atrum, from the 3^rd to 5^th February, 2017, showcased the range of Neffos smartphones, along with an array of activities to bring in the Chinese New Year festive cheer while building the excitement leading up to the main highlight on Sunday. The consumer launch drew wide attention much to the curiosity of mall shoppers and Fazura’s fans, who gathered up close and personal to catch the stylish actress. 

With the landscape of smartphone industry evolving rapidly, the much anticipated Neffos Brand Ambassador Announcement event had generated a lot of buzz, with many media have also even speculated as who it might be.

Not wanting to miss the fun, the event also saw a lot of local media outlets varying from national newspapers, television, magazines to online portals all eager to witness the surprise announcement. Following the media launch of Neffos X Series back in January which garnered huge turnout, they were teased with the possibility of Neffos potentially announcing a brand ambassador soon. So it came to no surprise that the event was much talked about and were covered by many media on the day itself and the day after.

 

(from left) Kelvin Lim, Senior Marketing Manager of TP-Link Distribution Malaysia Sdn Bhd and Fazura, Neffos X series Brand Ambasador announcing the partnership that is set to propel the Neffos brand forward in Malaysia.

 

The appointment of a brand ambassador further signifies Neffos’ plan to edge a step closer in making Neffos X Series as the smartphone of choice among Malaysians. As the Neffos motto goes, ‘Close to you’, Fazura’s dynamic and fast paced lifestyle allows the X Series to demonstrate its perfection in 0.2 seconds capabilities to allow the actress, singer and entrepreneur constantly stay connected with those around her.

Kelvin Lim, Senior Marketing Manager of TP-Link Distribution Malaysia Sdn. Bhd, at the launch said “It is important for Neffos to have a recognizable figure that captures the essence of Neffos and Fazura is the perfect choice as she possesses the personality to exude the Neffos persona. Also, she is also a familiar face that Malaysians love, making Neffos a brand closer to their hearts. The Neffos X series’ sophisticated technological features to deliver perfection in 0.2 seconds will be a worthy companion for Fazura to handle her everyday fast paced and dynamic lifestyle as well.”

Fazura, at the event also shared that the Neffos X Series is the perfect smartphone that fits her everyday needs, not just with its perfection in 0.2 seconds superfast unlocking system and superb camera quality with stunning wide angle, but also its stylishly sleek design to match up with her style anytime, anywhere.

Following the huge unveiling of Fazura as the new brand ambassador, fans and mall shoppers were treated to a special performance by Fazura where she performed a cover version Shiela Majid’s classic ‘Dia’ and ‘Send My Love (To Your New Lover)’ by Adele.

Audience was also given an opportunity to get the know the ambassador, as she shared about her lifestyle and how even the Neffos perfection in  0.2 seconds camera and unlocking feature plays a significant role in her daily life, not to miss any precious moment at all.

An exclusive meet & greet session was also held for fans and customers who purchased the Neffos X1 smartphone during the launch event, along with limited edition Fazbulous merchandise as well.

Patrons were also treated to a range of fun filled activities from Dance to the Extreme, DJ session with the Neffos smartphone, lion dance performance, clown performance and phone engraving services to keep the excitement going. Special festive promotions drew shoppers who took the opportunity to take home not one, but two Neffos smartphones at an exclusive offer.

 

 

 

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