[Kuala Lumpur, Malaysia] As the brand that champions bringing people and technology closer together, Neffos excited the Malaysian market with the introduction of its highly anticipated Neffos X series and announcement of Nur Fazura as the face for Neffos. 

The Neffos X series media launch held on 12^th January received tremendous support, as nearly 100 media representatives were present to witness and experience the new Neffos X series set to propel Neffos as a serious contender in the mobile arena. The launch event also introduced the Neffos brand spirit to the Malaysian market, with its slogan “Close to You” detailing Neffos’ vision as the technology that connects and draw people closer together; as well as the new Neffos X series capabilities of delivering “Perfection in 0.2 seconds” through its PDAF camera function and superfast fingerprint unlocking system, so users will not miss those precious moments in life.

Present to officiate the arrival of the Neffos X series was Hugo Chai, Director of TP-Link Distribution Malaysia Sdn Bhd, who shared the plans for Neffos in Malaysia, while Thomas Bai, Brand Director at Neffos, gave audience an introduction on Neffos and its founding pillars. Also present at the event were Robert Hu, Sales Director at Neffos, Wayne Zhang, Product Manager at Neffos together with invited guests Adrian Yu, Managing Director of Thunder Match Technology Sdn Bhd and Tee Ang Kuan, Group General Manager, ECS Astar Sdn Bhd.

“Welcoming the X Factor to Malaysia” – Neffos X Series Launch Event in Malaysia

Part of the ‘X’citement that Neffos rolled out in Malaysia was the announcement of Nur Fazura as the new brand ambassador during a roadshow held in Sunway Pyramid, 5^th February. The announcement became a crowd puller as media representatives from different fields of entertainment, lifestyle, and tech - ranging from newspaper, magazine, to broadcast and online media types along with Fazura’s fans, gathered to catch the fashionista up close and personal.

Neffos Malaysia brand ambassador announcement -- Nur Fazura, the new face of Neffos

As part of an aggressive marketing plan, Neffos has also signed off a one-year partnership deal with Mentor Milenia, one of Malaysia’s most watched entertainment reality programme and will be touring around the country along with Fazura to promote the all-new Neffos X series.   

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